Weetabix created the Ultimate Sports Day to encourage children aged six to 11 to get active and eat a nutritious, healthy breakfast. Weetabix is renowned for being a brand that fuels bodies through a busy day and for this specific event it had the purpose of showing how Weetabix is the forefront of children’s active play and achievement.

The event came into circulation after being launched through a TV ad, seven million promotional packs, digital activity and through schools. Weetabix invited ambitious school children to submit ideas for their ‘Ultimate Obstacle Course’ to be in with a chance of meeting Olympic hero Mo Farah and becoming mini-Olympians for the day.


GTMS were tasked to brand the entire venue and build sports games equipment which would be used for the event.


Taking place at the Queen Elizabeth Park’s Copper Box, GTMS worked with RPM to brand the entire event to make it into Weetabix’s Ultimate Sports Day with 400 selected children participating in the event. All footage of the event was shared on social media and broadcast exclusively across Disney channels.