EVENT OVERVIEW
Weetabix created the Ultimate Sports Day to encourage children aged six to 11 to get active and eat a nutritious, healthy breakfast. Weetabix is renowned for being a brand that fuels bodies through a busy day and for this specific event it had the purpose of showing how Weetabix is the forefront of children’s active play and achievement.
The event came into circulation after being launched through a TV ad, seven million promotional packs, digital activity and through schools. Weetabix invited ambitious school children to submit ideas for their ‘Ultimate Obstacle Course’ to be in with a chance of meeting Olympic hero Mo Farah and becoming mini-Olympians for the day.