EVENT OVERVIEW
GTMS created an 10m x 10m exhibition stand for Toshiba at the 2014 and 2015 BETT show, held at ExCel, London. The BETT show is the largest technology educational show in the UK with over 30,000 visitors across four days, from 138 countries. All technology companies with products suitable for the educational sector exhibit, so it is important the stand has high impact, to complete and be noticeable from the other 860 exhibitors.
THE BRIEF
Working with 21Six, specialists in audience engagement, GTMS were asked to design and build an interactive stand that would creatively show how Toshiba’s technology can be purposeful in different environments and a leader in innovation.