EVENT OVERVIEW – GTMS helped Wavemaker created Palmolive Aroma Moments at British Summer Time Festival

GTMS worked with Wavemaker to create an immersive brand experience to promote Palmolive’s partnership with British Summer Time Festival in Hyde Park

THE BRIEF – GTMS were asked to create a stunning brand experience to promote Palmolive at British Summer Time Festival

Media agencies Wavemaker briefed the GTMS team to design a stunning interactive experience to promote Palmolive’s Aroma Moment range and engage women at London’s biggest and busiest music festival.

Palmolive Aroma Moments Experiential British Summer Time Festival InspiredTHE SOLUTION– Palmolive Aroma Moments Glamour Village

GTMS designed and created a stunning Palmolive Aroma Glamour Village under a huge canopy and located it at the centre of the event.

Beneath the canopy the brand experience featured three different areas each themed to reflect a different Palmolive Aroma variant. The experience included a stunning Dynamic zone where women could get festival ready and receive a complementary temporary gold tattoo, a Glamour zone where women received a floral garland and Relaxation zone where women could chill out and receive a complentory massage.

Palmolive Aroma Moments Experiential British Summer Time Festival InspiredPalmolive Aroma Moments Experiential British Summer Time Festival Inspired