EVENT OVERVIEW – Not On The High Street’s Touring Boutique Store
Building on the success of #ColourSaturday from 2015, Not on the High Street’s showcase of smaller, creative industries that would stand out amid the chaotic, mass consumption carnage of Black Friday, Not on the High Street wanted to make 2016 bigger and better. This means a bigger experiential campaign, where more consumers can engage with the brand.
THE BRIEF – Create a beautiful, personalised OOH Shopping Experience
Working with our clients, The Persuaders, we sourced and transformed a 40ft shipping container into a touring, boutique store, where shoppers could meet the Not on the High Street Parters, the makers (Elves) and touch and feel some of the products available to buy through the website.