Marriott Rewards launched a branded bus in London as part of ‘two days of fun’ planned for its sponsorship of the National Basketball Association (NBA) Global Games. The first location was the O2 Arena, with the bus and a unique basketball court.
GTMS branded the double decker bus inside and out, with a full wrap and customized interior. GTMS supplied lighting and AV equipment and additional external branding to support the tour. We also went on tour throughout London to help manage security and transport. The external basketball hoop transformed the bus into a mobile basketball court in each location. Inside the O2 Arena, the bus and court were installed by GTMS to provide fans with an opportunity to take shots and compete against celebrities such as footballer Didier Drogba, Vernon Kay and Paddy McGuinness as part of a social media competition.