EVENT OVERVIEW – NFL Regent Street Shutdown
In October the The award-winning ‘NFL on Regent Street’ returned for its fourth year on Saturday 1st October, when central London became home to the massive NFL fan festival where GTMS built and installed and interactive fanzone.
THE BRIEF – Create an engaging experience for NFL fans
Working with IMG Live in the US, and their client Marriott Rewards who a key sponsor of the NFL, they wanted an engagement experience for all of the Marriott Rewards customers to visit, they wanted to create an authentic ‘tailgate party’ on Regent Street. The Marriott Rewards football fun precedes the kickoff of the NFL International Series game on 2nd October.