To support the launch of a new creative advertising campaign for Victor & Rolf Flowerbomb fragrance, L’Oreal Luxe were keen to have an innovative and equally creative solution to tour the country with.
THE BRIEF – A Totally Transformed Black Cab
Working with our clients, The Persuaders, we sourced and transformed the London black cab into an eye-catching and out of the ordinary promotional vehicle. As the Flowerbomb taxi will be touring key retail outlets during 2016, durability and a high-end finish was top priority.
THE SOLUTION – A 1000 Flower Takeover Complete with Champagne Cooler
GTMS wrapped the taxi in a bespoke matt finish vinyl. The interior takes the theme of Flowerbomb Surprise seriously, with over 1000 flowers fixed to the interior doors and roof. The seats have been reupholstered in pink suede, and the remaining interior has been painted a complementary shade of pink. Next to the driver’s seat, there has been a customised cooler added, ensuring visitors to the immersive experience can enjoy a chilled glass of champagne!
We love this transformation from ordinary to magnificent!