Douwe Egberts Coffee Experiential Pop Up InspiredDouwe Egberts Coffee Experiential Pop Up InspiredEVENT OVERVIEW – GTMS converted a classic VW camper van into a mobile coffee shop to promote Douwe Egberts The Flavour Collective

GTMS converted a classic VW camper van into a mobile coffee shop to launch Douwe Egbert’s new range of flavoured coffees called The Flavour Collective

THE BRIEF – Help Douwe Egberts hit the road with nationwide sampling promotion

GTMS were brief to create a stunning high impact promotional vehicle that could park up and turn into a coffee shops in minutes.

THE SOLUTION – Daffy the camper van

GTMS wrapped a classic 1960s camper van called Daffy and re-engineered the interior with all the elements required to allow it to work as a busy coffee shop. The camper van was installed with urns, lighting, a water supply and coffee making facilities. Tables, parasols, outdoor seating and promotional signage were added to make the perfect ingredients for The Flavour Collective cafe.

Daffy the camper van then toured the country giving out over 30,000 cups of delicious flavoured coffee in high footfall locations helping make The Flavour Collective one of Douwe Egberts most successful new product launches.