EVENT OVERVIEW – A Campaign enhancing eye catching experience
L’Oreal Luxe have recently successfully launched the new Diesel BAD fragrance throughout the UK. As part of the nationwide launch they wanted an immersive experience, to enhance the campaign beyond the in-store POS and branded salespeople.
THE BRIEF – Convert a shipping container
Our client, The Persuaders came to us with their design brief to covert a shipping container which complements the BAD fragrance campaign. The design included ‘the never made bed’; which folded down from the wall, a green screen with motorbike, mirrors and textured brick walls.