Diesel BAD Fragrance Tour Lorry 4

EVENT OVERVIEW – A Campaign enhancing eye catching experience

L’Oreal Luxe have recently successfully launched the new Diesel BAD fragrance throughout the UK. As part of the nationwide launch they wanted an immersive experience, to enhance the campaign beyond the in-store POS and branded salespeople.

THE BRIEF – Convert a shipping container

Our client, The Persuaders came to us with their design brief to covert a shipping container which complements the BAD fragrance campaign. The design included ‘the never made bed’; which folded down from the wall, a green screen with motorbike, mirrors and textured brick walls.

Diesel BAD Fragrance Tour Lorry 8

THE SOLUTION – A Custom fitted shipping container

GTMS provided a cost effective solution to this brief by renting the container to the client. The different build elements included a custom built fold-down bed, complete with bedding, a polished concrete floor, imitation brick walls, painted black, orange neon LED strip lighting, a green screen with floor fixings to hold a motorbike in place and safety glass mirror.

GTMS also managed the logistics for the tour ensuring the container was always on time and in tip top condition – not BAD!