EVENT OVERVIEW

To recreate the beauty of a Croatian Island and bring it to Britain’s most famous waterway, the Thames, in celebration of Croatia’s unique ‘Full of Life’ launch. The purpose of this ‘stunt’ was to generate awareness of Croatia as a destination.

THE BRIEF

Working with The Persuaders, GTMS were asked to design and build 10m x 10m structure that could slowly and effectively float down the River Thames, passing some of London’s most iconic landmarks including Westminster and Tower Bridge in October 2015.  This structure needed to float, and also receive guests for an important networking drinks reception, as well as cope with unpredictable weather.

SOLUTION

GTMS created the colourful Croatian Island from a mix of suitable materials, then expertly painted and printed the structure so it would capture the attention of passers-by.  GTMS conducted a full risk assessment and worked with H&S officials during the installation as the majority of the work was carried out while the structure was in the water.

Invited guests could further enjoy the island at a boat party on Butler’s Wharf Pier.

Celebrities including Naomie Harris, Tim Westwood and Louise Thompson attended the VIP boat party, which launched the popular holiday destination’s new ‘Full of Life’ tourist campaign. Whilst at the party, guests were allowed to explore the man-made Croatian island and learn about the destination.

Director of Croatian National Tourist Board, Ratomir Ivicic comments, “We are thrilled that we were able to bring the essence of Croatia to life, brightening up the Thames with a piece of Croatian island magic that excites the senses and inspires – somewhere that is truly ‘Full of Life.”