EVENT OVERVIEW
In a bid to create a more sustainable, interactive and fun solution to waste left at festival sites, Coca-Cola introduced the ‘Happiness Recycled’ initiative at two festivals in 2014 – Royal Highland Show in Scotland and British Summer Time Festival in London’s Hyde Park.
THE BRIEF
By suggestion from GTMS, a converted shipping container was used to draw on the recycling initiative. Festival-goers were encouraged to take part in the interactive recycling games and challenges including a bin game whereby consumers would throw empty bottles into large funnels.