EVENT OVERVIEW

The BBC is the world’s oldest national broadcasting organisation and one of the largest broadcasters in the world. Britain’s first live public broadcast took place in June 1920.  With 95 years of technology developments it was important to get this show on the road! An interactive Roadshow across 19 UK locations including the Radio 1’s Big Weekend in Norwich and The Good Food Festival in Birmingham, with the aim of bringing people closer to the ‘everyday’ at the BBC.

THE BRIEF

Using GTMS’ roadshow knowledge and expertise, working with BBC directly, GTMS designed a series of activations highlighting the history of the BBC. GTMS also created an interactive experience enabling visitors to ‘be the presenter’ across Weather and Sport, Strictly Come Dancing, The Voice and Radio 1.

SOLUTION

Each of these simulations combined custom-built sets and event branding by GTMS. We provided full technical and temporary power solutions, including broadcast cameras, and the green screen content through to iPads. Installing audio, sound, set and studio lighting all controlled live at the mixing desks, we were able to enhance the look and feel of each area to reflect the true appearance at the BBC, however all of this was housed within an inflatable branded structure.  We managed the location, liaised with local BBC teams, security, transport and set-up and de-rig.

GTMS also developed a bespoke app, which captured users email addresses allowing the recorded content of their session to be sent directly to them to share their experience via social platforms.