EVENT OVERVIEW
To celebrate the launch of the new word play game, ‘AlphaBetty Saga’ King Digital Entertainment wanted to install a 6m tall ‘cheese’ letter at the South Bank Centre, London. Following from this, a partner ‘cheese’ letter also appeared overnight for one day in late June 2015 in Times Square, New York. There was the chance for one lucky winner to win a trip to San Francisco with a hot-air balloon ride over the Nappa Valley as a reward for helping AlphaBetty Saga characters Alpha, Betty, and Barney find the letters by sharing a picture of themselves and the letter with the #LostLettersComp.
THE BRIEF
GTMS were asked to design and construct the letters so passers-by could explore the letters, climb to the top via the internal staircase, capture their own images and spell out their name with AlphaBetty Saga tiles.