EVENT OVERVIEW – A PR stunt to Aldi’s Cuvée anti-aging skincare range
GTMS worked with McCann Manchester to launch Aldi’s Cuvée anti-ageing skincare range
There are five products in the Cuvée Royal selection, ranging from masks and mousses to cleansers and serums.
THE BRIEF – Create a talking point
The brief was to get everyone talking about the new brand and create as much exposure as possible around the launch and create a 3D champagne glass that was strong enough to sit in!