EVENT OVERVIEW – A PR stunt to Aldi’s Cuvée anti-aging skincare range

GTMS worked with McCann Manchester to launch Aldi’s Cuvée anti-ageing skincare range
There are five products in the Cuvée Royal selection, ranging from masks and mousses to cleansers and serums.

THE BRIEF – Create a talking point

The brief was to get everyone talking about the new brand and create as much exposure as possible around the launch and create a 3D champagne glass that was strong enough to sit in!


THE SOLUTION – An oversized champagne glass outside ITV’s  This Morning Studio

To get everyone talking our stunning model was placed in a Champagne Glass an oversized prop champagne glass and placed it outside ITV’s This Morning studio on London’s Southbank to maximise impact.

The campaign created uproar and excitement when spotted by Holly Willoughby and Philip Schofield in the This Morning studio featuring in the program and being seen by millions across the country.