Vodafone sponsored the Capital FM Summertime Ball at Wembley Stadium, as part of their commitment to music, they also sponsor the ‘Big Top 40’ across the Globals radio network. In 2016 Vodafone launched the Future Breakers competition, to find the best unsigned DJ or artist. The winner would play at the Summertime Ball. To celebrate Future Breakers, Vodafone activated their sponsorship of the ball with full branding inside and outside of the stadium.
With a very short lead time, Freeman XP asked GTMS to produce all of the branding, print and props to theme the famous Wembley walkway and outside areas and create a ‘festival’ vibe. The Future Breakers pre party was an area outside of the Stadium with a stage, where all Future Breakers shortlisted artists would preform.