The team worked with MEC to create a fun interactive experience aimed at toddlers and their parents to tour around family events in London across the summer to promote the launch of Danone’s new Super Yummies healthy snack range.
THE BRIEF – Create a Mini Adventure Experience
We were tasked to design and build a playground for toddlers with the aim of inspiring questions and interest about fruit and veg to introduce the world of Super Yummies to the masses.
THE SOLUTION – A Bespoke Built Tourable Children’s Play Area
The Inspired team designed and built and project managed the “Discover the World of Super Yummies” experience, whereby toddlers could go on mini adventures inside the structure including a bespoke designed and made ‘fruit and veg sorter’, a slide leading to a ball pit filled to the brim with squishy soft fruit and veg and an interactive sound mat.
Super Yummies visited various fairs and shows around the London area including The Lambeth County Show, Greenwich Urban Village Fete and Wimbledon Fair.