EVENT OVERVIEW

Since 2010, GTMS have been working with experiential agency RPM to provide the key branding for Sky Ride events. Sky partnered with British Cycling in 2008 to help grow Britain’s love of cycling. Sky Rides are big, fun events taking over a town or city centre so thousands of cyclists of all ages and abilities can ride safely together on a traffic-free route. They’re a great day out for families, with loads to do both on and off a bike. This summer they are on target to reach their one millionth Sky Rider.

THE BRIEF

With the event growing year on year and more than 205,000 people attending each event, GTMS work with RPM to identify branding opportunities for Sky along the route and ensure the solutions are fit for purpose. The touring kit includes are printed branding for different fencing, signage, way finders, information points and bespoke designed and built key installations around the routes.

SOLUTION

The branding has become a huge part of the event and is a key factor in ensuring the brand is instantly recognised. Since 2008, GTMS have been involved in 88 Sky Rides, with 12 more rides scheduled for 2016.  The expert installation team at GTMS have trained RPM to install the kit at each ride as well as packing it away correctly each time after use. GTMS maintain, repair and store the Sky Ride touring kit during the winter.