42 John Lewis stores across the UK embarked on making “Man on the Moon” an interactive campaign in line with the John Lewis Christmas advert. ‘Moon pop-ups’ will land at 11 John Lewis stores and were fully installed and the other 31 stores were sent ‘DIY’ kits. The moon pop ups gave shoppers the chance to take photos with a lunar backdrop and learn about the moon. Additionally the pop ups educated consumers about John Lewis’ new partnership with older people charity Age UK. This partnership is highlighted in the iconic Christmas advert itself, which depicts an elderly man living alone on the moon.


Working in partnership with Pretty Green, GTMS constructed, printed and produced a “Man on the Moon” experience that allowed customers to really engage with the campaign in-store.


Special features in the installations gave customers the opportunity to watch the Christmas advert, view real and animated footage and take their own #ManOnTheMoon photo sat on a replica of the bench advertised on the advert. The pop ups were installed simutaionusly at 11 different locations overnight, the night prior to the TV advert launch.

"You have been amazing throughout the planning, doing, install and live stages of this fab project. It looks great and the comments we are getting from clients and partners is spot on. Hats off to you! I am so glad I trusted in you and bought you onto this project, you have not let us down and we look forward to working with you again."

Pretty Green