42 John Lewis stores across the UK embarked on making “Man on the Moon” an interactive campaign in line with the John Lewis Christmas advert. ‘Moon pop-ups’ will land at 11 John Lewis stores and were fully installed and the other 31 stores were sent ‘DIY’ kits. The moon pop ups gave shoppers the chance to take photos with a lunar backdrop and learn about the moon. Additionally the pop ups educated consumers about John Lewis’ new partnership with older people charity Age UK. This partnership is highlighted in the iconic Christmas advert itself, which depicts an elderly man living alone on the moon.
Working in partnership with Pretty Green, GTMS constructed, printed and produced a “Man on the Moon” experience that allowed customers to really engage with the campaign in-store.