Cineworld were keen to promote their ‘Unlimited’ card, a monthly subscription that allows you to visit the cinema as many times as you want. Cineworld were keen to engage with a cinema goers in different environments, away from the cinema but in locations where they are comfortable spending money.
Engaging with GTMS, experts in shipping container transformation, GTMS designed a unique combination of two units to create an auditorium and a large cinema screen. The units were expertly designed inside and out, so it was clear to anyone the Cineworld message. Additionally Cineworld decided to bring its passion for film to the VIP attendees at Chelmsford V Festival as part of the roadshow.