To celebrate the launch of the new AEG premium laundry collection, along with Currys PC World we helped to open the #StayColourful pop-up.
When you think of Currys, you either think of a Tikka Masala or a cutting-edge Technology and Electrical retailer. Not often do you think of inspirational talks, a fitness class and styling advice. But that is exactly what you would’ve received if you went to the AEG premium laundry collection launch.
This 3-day pop-up event centered around remaining colourful by exploring positivity, confidence building and inspirational talks with a focus of colour. Working with Audience, GTMS incorporated this feel through a number of colourful print techniques and signage which could be seen from floor to ceiling. A vinyl archway led visitors into a makeshift laundry room which featured printed stair risers, tube lighting, lightbox panels and vinyl balustrades.
Visitors were able to have their own personal photoshoot after receiving expert advice on adding colour to their wardrobe, with the background of a wall of lightboxes, printed speakers and fully operational washing machines sat on plinths – all created and installed by GTMS.